Acclaro does market due diligence for private equity firms. They were looking for a way to stand out in publications like Private Equity Analyst. In addition to the print campaign, we created a revamped logo and tag line, ‘do diligence,’ direct mail and an award-wining web site.
When a friend of ours was battling prostate cancer, we helped him promote a golf tournament that raises money for the American Cancer Society. We’ve raised millions to date, our friend has won his battle, and the National Capital Golf Classic is an annual event where people swing for a cure.
It wasn’t difficult branding Fairfax as a great place to visit while you’re taking in the nation’s capital. We showcased destinations like Great Falls, Tysons Corner, Mount Vernon, NASA’s Hazy Air & Space Museum and Wolf Trap, pictured here, along with the call to action “Do West of DC.”
Our campaign for Identity Guard featured Lewis Black ranting about the downside of identity theft and driving people online where they could get protected for free and pick up a free widget embedded with viral video outtakes from our commercial shoot.
As we were working with Martens Volkswagen, we were struck by the unusual names of the VWs. What the heck is a Touareg, anyway? The names became fodder for a print and broadcast campaign that turned this potential Achilles’ heel into an asset. That’s what I’m sprechin’ about.
One of our favorite ads yet to be produced. Our caps off to the beer that decides to run with this one.
Reston Hospital Center has enabled us to give birth to a number of very effective campaigns over the years. This one featured the announcement of their new maternity wing. It ran briefly and then had to be pulled due to a full house.
We created this ad for a restaurant catering to politicians and their cronies on Capitol Hill. Ich bin ein prime ribber.
Site59 is a last-minute travel deal site owned by Travelocity. The campaign we developed for them included print ads, direct mail and go cards in clubs. The response set a new standard for their marketing efforts.
We helped Softspikes spark a revolution with our campaign introducing their alternative golf cleats that don’t tear up the greens. They’re now required at most courses.