40 SONGS IN 40 DAYS
Nashville, TN - Country music may have a new star on the rise - Wild Bill Yonder. This up-and-coming artist is not your typical country singer, with his AI vocals and band. Wild Bill has been making waves in the music industry with his unique approach to songwriting. He writes the lyrics and has an idea of where he wants the melody to go, then uses AI to curate the music and vocals for his demos.
While many may be skeptical of an AI country music star, Wild Bill has been prolific of late, having released more than 40 songs on all the major music platforms. The results might surprise you. His songs are catchy, and sound like the real thing. Wild Bill's lyrics are written by Wild Bill himself, while the music and vocals are curated using AI tools, resulting in a blend of human creativity and technological innovation.
Wild Bill's ultimate goal is to establish a vision for his songs that can be used as a starting point for performers who need some new material. "I've collaborated with many talented composers and musicians in the studio," says Bill, "But it takes time and money. AI has enabled me to demo a trove of previously unproduced material that's been gathering dust. Of course, the ultimate goal is to attract the attention of a performer who likes my songs and would like to bring them to life on stage and in the studio."
As Wild Bill continues to gain recognition in the music industry, he is also sparking conversations about the role of AI in music creation. "I don't see it ever replacing human performers, but AI is a great tool for producing polished demos." Wild Bill Yonder is proving that the intersection of music and AI can be a magical place. Keep an eye - or ear - out for this rising star as he continues to make his mark on country music and the music industry at large.
You can listen to Wild Bill Yonder on Spotify, Apple Music, YouTube, Pandora, Amazon Music and iHeartRadio. To contact Wild Bill, email bill@wildbillyonder.com
THE DEATH OF THE COPYWRITER?
Recently, Ryan Reynolds turned to ChatGPT, an AI-assisted writing tool, to generate a TV script for his cellular brand, Mint Mobile. The result is surprisingly good. So good, it may terrify some copywriters. It begs the question, “Will AI be the death of the copywriter?”
I got into the ad business as a copywriter, so this isn’t just business, it’s personal. I love the blank page and the challenge of distilling a compelling message from some data, a good strategy, and a goal in mind. Working with an art director to figure out how a big idea can best come to life. There’s so much more to it than that, particularly that rare chemistry between the creative team that gives birth to work that often transcends the boundaries of advertising to become content that people seek out, talk about and share. Like Reynolds’ video about the ChatGPT experience.
Art directors aren’t immune from the threat of AI either. ChatGPT has a sister tool called DALL-E that’s evolving daily (DALL-E 2 is now out). But if you’ve played with either of these tools, one thing becomes clear: To get useful content from AI, you’ve got to be a good curator.
The script Ryan Reynolds reads probably took a good deal of curation. You’ve got to ask the right questions in the right way to get good raw material from any of the AI programs out there. And then you’ve got to be a good editor. It would be interesting to get a more detailed look at what his team went through to get ChatGPT to generate the script he reads in the video. I doubt it was as simple as one request and a single set of parameters.
The real genius here is Reynolds’ gift for creating the content about the experience, and getting so many views (over a million in the first week on YouTube) without putting media dollars behind it. Turning it from advertising to something more newsworthy. Click on the tombstone below to watch it.
It will be interesting to see how AI changes the advertising landscape. Will it eventually kill off the copywriter? And bigger picture, will it give birth to a new generation of AIgencies that leverage artificial intelligence to create campaigns more quickly and cost-effectively?
Will we even need ad agencies at all?
“Hey Siri, create a 30-second Superbowl spot for Doritos.”
